V&V Content Command Centre

Approval rule: Nothing goes live without your review. Every piece of content below needs your sign-off before it's posted. Use the Approval Queue tab to track this week.

MonContent Prep

IG Feed

Draft Tuesday's feed post. Pick a design from the gallery, write caption.

Prepare Thursday's newsletter. Pull blog excerpt (check Blog tab), pick featured scent.

Check relevant subreddits. Reply to fragrance questions organically. No selling.

TueIG Peak Day

IG Feed11am–1pm

Post approved feed image. Caption + 3–5 hashtags.

Open IG →

IG Story8–10am

Morning ambient story — product detail, a quote, behind-the-scenes. If nothing beautiful, skip.

WedPinterest + FB

Pin 5–10 from mood boards. Educational content. Always evergreen.

Open Pinterest →

Facebook12–2pm

Same content as Tuesday IG. Facebook favors links — link to collection or journal.

ThuEmail Day

Klaviyo10am EST

Send weekly newsletter. Duplicate master template, fill brackets, schedule 10am.

Open Klaviyo →

IG Feed11am–1pm

Second feed post. Educational or editorial. Different format from Tuesday.

Reddit9am–12pm

Post in r/interiordesign or r/homeFragrance — first-person educational, never promotional.

FriReels + Review

IG Reels9am–12pm

Post Reel if approved and ready. Use Reel Cover Frame as thumbnail.

YouTube12pm

Upload same Reel as YouTube Short natively — don't cross-post a link.

Weekly Review

Check Shopify orders, Gmail, Klaviyo open rate. Handle anything outstanding.

SatPinterest Peak

Pinterest8–11pm

Best Pinterest time of the week. Mood boards, educational pins. Saturday evening = peak planning mode for your audience.

No selling today. Atmosphere only.

SunRest + Plan

IG StoryOptional

Optional ambient story. Your diffuser. A beautiful room. A quiet moment. Nothing forced.

Pinterest8–10pm

Pin "How to Scent Your Home" educational boards. Always evergreen.

Monday: review next week's content.

Holiday Instagram Posts (4:5 format)

Stories, Reels & Interactive Content (9:16 + square)

Pinterest Mood Boards (2:3 format)

Select a template Rendering the actual HTML your subscribers receive

← Choose a template from the list

The actual email HTML will render here exactly as your subscribers see it in their inbox

Publishing order: Website publishes first (Monday). That Thursday's newsletter includes the excerpt. Social media follows the same week. Posts 01–06 titles are in your Google Drive Blog Library Part 1 — update this tab when you're ready to schedule them.

Post	Title	Publish to Website	Thursday Email	Social Platforms	Status

Weekly rhythm: Monday draft → Wednesday approve → Thursday email sends → Friday review performance. Nothing goes live without your ✓.