May 2026
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Design Gallery — What Goes Out & When
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Campaign Themes — May through December 2026
May 18–27, 2026
The Inner Circle Pre-Launch
Build anticipation before the world knows. Tease the brand identity, grow your email waitlist, and make early followers feel like insiders discovering something rare.
- Post moody product teasers — no full reveals yet
- Stories: countdown timer to May 28
- Email capture: "Join the Inner Circle" landing page
- TikTok: "Something is coming" mystery videos
- Pinterest: luxury home mood board pins
- Goal: 200 email subscribers before launch
May 28, 2026 — LAUNCH DAY
The Velour & Vellum Reveal
Full brand launch across all platforms simultaneously. Post everywhere, reply to every comment, share every story mention. Drive all traffic to shop.
- IG Feed: Official launch post at 9am EST
- Stories: Behind-the-scenes all day (6+ frames)
- TikTok: Unboxing + "Meet V&V" video
- Facebook: Full announcement + shop link
- Email: "We're live!" blast to full waitlist
- Pinterest: All product pins go live
June 2026
Bloom & Momentum
Sustain post-launch energy. Prioritize social proof, first customer reviews, brand storytelling, and driving repeat visits to the shop.
- Feature first customer testimonials and photos
- BTS: how diffusers are made, scent development
- Introduce each scent individually with storytelling
- Repost user-generated content
- Email: Thank you + first reorder nudge
- "Scent of the Week" recurring IG Story series
July 2026
Summer Glow & Independence
Tie into summer living and July 4th gifting. Hot weather = stay-home luxury. Position V&V as the sophisticated upgrade for any home.
- July 4th: "Scent your celebration" gifting push
- Summer entertaining content — tablescape + diffuser
- Gift guides: "For the host who has everything"
- TikTok: "What your home smells like vs. could"
- Email: July 4th limited offer
August 2026
Back to Ritual
August is the re-set month. Position V&V as part of a luxurious daily ritual — morning routines, WFH ambience, self-care Sundays.
- "Morning routine" content series
- "WFH ambience" — diffuser at your desk
- Self-Care Sunday posts every week
- Scent pairing guide for seasonal transition
- Email: "September is coming — refresh your space"
September 2026
Autumn Awakening
The season shift is a natural content gift. Introduce autumn aesthetics and scents. Position V&V as the brand that transforms your home with the seasons.
- Warm color palette in all visuals
- "Fall refresh" scent recommendations
- Cozy home content — throws, blankets, reed diffusers
- Introduce seasonal or limited scents
- TikTok: "Autumn home transformation" trends
October 2026
Dark Luxury & Sensory Mystery
Lean into the dark, moody aesthetic. V&V has a naturally luxurious, mysterious side — Halloween is the moment to amplify it without being kitschy.
- Dark editorial photography
- "What does your home say about you?" content
- Moody atmospheric TikTok videos
- Scent as ritual — sensory experience storytelling
- "Treat yourself" Halloween week push
November 2026
Holiday Gifting Season
The biggest commercial month. Every post leads to a purchase. Black Friday and Cyber Monday are your biggest moments all year.
- Gift guide content starts Nov 1
- "Who is this for?" gifting persona posts
- Black Friday: exclusive offer (build Nov 20+)
- Cyber Monday: digital-first push
- Email: 4-email Black Friday sequence
- TikTok: "Luxury gift under $X" trend content
December 2026
The Gift of Presence
Christmas gifting, New Year ritual. V&V as the gift for people who have everything. End the year with gratitude and loyalty building for 2027.
- 12 Days of V&V countdown content
- "Last shipping date" urgency posts
- New Year: "Set the tone for 2027"
- Year in review + heartfelt thank you
- VIP early access for loyal customers
Platform Posting Schedule
Instagram Feed
Monday · Wednesday · Friday
Best times: 7–9pm EST. High-quality product photography and lifestyle shots. Captions: 150–300 words with a strong hook as the first line. Each post should stand alone as a piece of art.
Instagram Stories
Daily (Mon–Sun)
Best times: 9am, 12pm, 6pm EST. Quick, casual, authentic. 3–5 frames per day. Behind-the-scenes, polls, countdowns, customer reposts. Save key stories to Highlights.
TikTok
Tuesday · Thursday · Saturday
Best times: 6–9pm EST. 30–60 seconds ideal. Hook in first 2 seconds. Use trending sounds. Mix product reveals, POV content, luxury home aesthetic trends, and scent education.
Facebook
Monday · Wednesday · Friday
Best times: 12–3pm EST. Repurpose IG content with slight copy tweaks. Facebook audience skews older — lean into gifting angles and longer storytelling. Always include shop link.
Pinterest
Mon · Wed · Fri (at minimum)
Best times: 8–11pm EST. Pinterest is a search engine — use keyword-rich descriptions. Boards to create: Home Fragrance, Luxury Home Decor, Gift Ideas, Reed Diffusers, Self-Care Rituals.
Email Newsletter
Every 2 weeks (Thursdays)
Best time: 10am EST. Subject line is everything. Structure: personal note → feature story → product spotlight → one clear CTA button. Keep to 400–600 words total.
Weekly Content Workflow
Sunday: Prep Day (1–2 hours)
- Review the week's planned content in this dashboard
- Open Canva and prepare all visual assets
- Write or finalize all captions using the templates below
- Schedule posts in Meta Business Suite or Later app
- Queue TikTok drafts in the app
- Mark "Approved" checkboxes in each day's detail panel
Daily: Engagement (15–20 min)
- Reply to every comment within 24 hours
- Respond to all DMs same day
- Like and comment on 5–10 accounts in your niche
- Repost any customer mentions to your Stories
- Verify scheduled posts went live correctly
Monthly: Review (Last day of month)
- Update all KPI trackers in the header above
- Screenshot analytics from every platform
- Note the top 3 best-performing posts
- Adjust next month's content based on what worked
- Review inventory and restock as needed
Monthly KPI Targets — 2026
May 2026 Launch
IG Followers500
Email Subs200
Units Sold50
Revenue$2,500
June 2026
IG Followers1,000
Email Subs400
Units Sold100
Revenue$5,000
July 2026
IG Followers1,500
Email Subs600
Units Sold200
Revenue$10,000
August 2026
IG Followers2,000
Email Subs800
Units Sold250
Revenue$12,500
September 2026
IG Followers2,500
Email Subs1,000
Units Sold300
Revenue$15,000
October 2026
IG Followers3,000
Email Subs1,200
Units Sold350
Revenue$17,500
November 2026 BFCM
IG Followers4,000
Email Subs1,600
Units Sold600
Revenue$30,000
December 2026 Holiday
IG Followers5,000
Email Subs2,000
Units Sold800
Revenue$40,000